In the U.S., direct-sales businesses, like ASEA, are seeing incredible success with around 1,400 companies currently taking part in this growing sales model. Here’s a brief overview of where the direct-sales model originated, and what makes it so successful in today’s’ business world.
A Model for Success
The direct-sales marketing approach tends towards utilizing a multi-level marketing framework, but that isn’t always the case. The multi-level marketing structure is, however, appealing to many employers and businesses because it creates a great environment for employees to increase their profit and sales potential.
A multi-level marketing approach is also useful for employees because it provides them with a structured support system and a group approach towards attaining success. When an employee’s team members make sales, the employee also earns a commision from those sales, encouraging them to lend their support and guidance to those beneath them in the company. The sense of community and teamwork helps employees feel encouraged and optimistic about achieving sales goals, especially when they are able to recruit new salespeople and receive a commission for doing so.
The Early Years of Direct-Selling
The advent of the internet and smartphone has led to a mass influx of goods and services that can be purchased in an instant. However, not too long ago, people didn’t have access to the plethora of goods they can access today. More people lived in the country and didn’t have much choice in the products they purchased.
This led to the era of the door-to-door salesman. Whether you needed a sewing machine, pan, bible, or medicine there was likely a door-to-door salesman who could bring it to you. For many families, there was simply no other way to purchase these items.
Direct, in-home selling allowed companies to achieve record-breaking sales. In the 1960’s, women, eager to join the workforce, began hosting their own sale “parties” in their homes and were able to generate revenue selling products like Tupperware to their friends, neighbors, and acquaintances.
This trend towards direct marketing continued into the1980’s and 1990’s when multi-level marketing came in full swing. It was during this time that many people began to get a poor taste of multi-level marketing because there were many poor and illegal business practices like “pyramid” and “Ponzi” schemes.
Thankfully, the issues and illegal practices once associated with multi-level marketing have been resolved through regulation and laws. Both consumers and investors can have greater confidence in the direct-sales industry, as well as access to more resources to help them achieve success. Increased confidence and regulations have helped direct sales businesses like ASEA perform extraordinarily well in today’s market.
Today’s Multi-Level Marketing Success
Multi-level marketing is seeing incredible success in today’s economy and market. In 2014, the U.S. Direct Selling Association performed their yearly Growth & Outlook Survey and found that direct selling alone generated $32.7 billion in sales revenue.
This is great news for the 20 million Americans that participate in direct sales. With 1 in 6 households contributing to this incredible success, direct sales have allowed companies like Mary Kay and ASEA to achieve success. This boom in direct sales has also boosted the U.S. economy as “65% of direct selling companies manufacture or assemble products in the U.S. and 29% have laboratories in the U.S.”
Achieving Success in Direct Sales
You might think that if you don’t have a natural talent for sales, you can never attain success as a salesperson. This is simply not true. It doesn’t matter what your experience, personality, or skill level is, sales is both an innate and learned skill.
Before you find a product to sell, make sure you do your research on it. Understand how it’s manufactured, what the ingredients are, how it works, and read testimonials to discover why people love this product.
As a direct-salesperson, you will also need to research the parent company for the products you want to sell. Make sure they have ethical business practices and determine if the start-up costs are doable for you. Chart a path for success that complies with the company expectations and regulations so you have a plan to get started and know what your earning potential could be.
It’s easy to sell a product you thoroughly understand and believe in, and your customers will sense your confidence in the product as well.
In order to be successful in a direct-sales market, you must make the commitment to work hard for your personal success. It requires patience and diligence but the effort and time you put into your business determine the income you will make.
Inventory costs are important to take into account when you start your direct-sales business. Follow these steps to plan out your inventory purchases:
- Consider what you actually need. Some items will sell faster than others or be of interest to buyers for a longer period of time. Only purchase inventory that you can sell in a short period of time.
- Remember to reinvest a portion of your sales into restocking your inventory.
- To save on shipping, combine existing orders and inventory shipments together, if allowed.
- Track your inventory, business phone bill, mileage, inventory costs, and other expenses so you can claim them on your taxes at the end of the fiscal year.
4. Prepare Your Sales Routine
Companies in the direct-sales market often provide training and tutorials, both in person and online. Take notes, ask questions, and use the resources they have provided. All the training in the world won’t do you any good if you don’t practice. Schedule out time to practice your introductions, and sales techniques through email, social media, and in person.
The final step in creating a successful direct-sales team is to recruit the people around you. Help potential recruits share your vision of success and don’t worry if they’re not the “perfect” person for the position. Remember, sales skills can be learned, and there are resources to help your team. Take into consideration what your recruits are looking for in a business and show them where they can find it in your direct sales business.
Take some of the pressure off by sharing this business opportunity instead of intensely trying to recruit those around you. By sharing something you are excited about, you will help others catch your vision and they will be excited to start selling products like ASEA Redox Cell Signaling Supplements as well.